Carl and Reece invite your questions
Dear Reece and Carl
I'm updating my website and would value your advice on the design.
Kaz
They say that looks aren't everything and this applies to websites too. Consider Amazon. It's not going to win any awards for design. Yet, it’s a multi-billion-pound machine created through relentless testing and data analysis. Amazon’s website looks the way it does because it works, not because it's eye catching.
The hard truth is that a “pretty” website is often a vanity project. It might impress your competitors or earn you compliments at a networking event, but that doesn’t mean it’s making you money. A good website is a profitable one, and that’s the philosophy we embrace at Hewitt Matthews. We steer clear of the “pretty trap” unless it demonstrably adds value. Our focus is on effectiveness first.
The primary role of your website’s design should be to support your business goals by making it effortless for users to find what they need and take the desired action. If your main objective is to generate online conversions, whether your site looks “pretty” is of secondary importance to whether it is effective.
Take ten minutes to look at your own website. Ask yourself these critical questions:
Is the design actively helping users to take action?
Can visitors find the information they need quickly and easily?
Does the site prioritize clarity and simplicity over unnecessary complexity?
If you find yourself hesitating on any of these points, it’s time for a conversation. Talk to your team, or better yet, talk to us.
Send your questions to: carl@hewittmatthews.co.uk
carl@hewittmatthews.co.uk