Mobile Madness

Mobile Madness

Apple announced it sold over 10 million new iPhone 6 and iPhone 6 Plus models, a new record, just three days after its launch With more people than ever using a smart phone, I have a question for you?

Have you ever seen what your website looks like on a smart phone or tablet?

The reason I ask is that the way people access the internet has significantly changed over the last 2-3 years. In 2014, the Office for National Statistics reported that 68% of adults in Great Britain had accessed the Internet 'on the go' using a mobile phone and/or a portable computer. This was up from 58% of adults in 2012. The most popular device used to access the Internet ‘on the go’ was a mobile phone, with over half of all adults (58%) accessing the Internet this way.

Google have also reported this year that 20% of web pages are now viewed on a mobile device. So that means 1 in 5 people are viewing your website from a mobile device. So what does that mean for you? Well, if your website has been developed for a ‘desk top user’ – someone viewing your website from a computer at home or the office, if they view your website from a mobile phone or tablet, your website will be quite difficult for the user to use. In fact it may be almost unreadable on these smaller devices. This will be immediately off-putting for the user and they will quickly go in search of something better. So, if 1 in 5 people viewing your website are doing so on a mobile phone or tablet, can you afford to lose their business?

Get Responsive
A responsive website is one that changes shape depending on the device it is being viewed on. The techie terminology is Mobile Optimisation and Responsive Design - making sure that whatever the device, your website is easy to use; which means that the 20% of people viewing your website from a mobile device will stay browsing your site and won’t go elsewhere.

Did you know...?

  • 91% of adults keep their smart phones within arms- reach
  • 9 out of 10 mobile searches lead to action with more than half leading to sales

  • 60% of mobile users expect a site to load in 3 seconds or less

  • 74% will only wait 5 seconds for the site to load before leaving

  • 95 % of smartphone users have used their phone to look up local information. After doing so, 61% called and 59% visited the place they were searching

  • 70% of mobile searches lead to action within 1 hour. It can take up to a full month for the same percentage of desk top users to take action
  • 71% of smartphone owners research products on their mobile, with 32% doing it on a weekly basis.
  • 86% of mobile internet users are using their devices whilst watching the TV
  • Women aged 35-54 are the most active in mobile social media
  • Out of 18 European countries surveyed, the UK has the highest percentage of people who make a monthly purchase on their smartphones, with 32%. This is compared to just 8% in France, 15% in Germany and 19% in Sweden.
  • 46% of consumers (USA) said they would be interested in purchasing a smartwatch if the price was right.
  • Sources: Microsoft Tag, Morgan Stanley, Search Engine Land, Office for National Statistics, The Guardian, E Consultancy

What does this mean for your business?
You could be losing vital business right now. If your customers can’t find what they want quickly or have to wait for your web pages to load – bye bye 74% of your visitors.

Why not give the team at Media Matters Technology a call for an informal chat about how we can make sure you website is working for you, not against you. What would that additional 74% of visitors to your website mean to your business?

www.mediamatterswebdesign.co.uk
glenn@mediamatterswebdesign.co.uk

Tel: 023 9241 2945

The Tack Room – Stanstead Park – Rowlands Castle – Hampshire – PO9 6DX

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